Digital Marketing Specialist

● Achieved a 45% increase in organic traffic and improved search rankings by developing targeted SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies
● Boosted user engagement by 60% and increased retention rates through the development of mobile app
● Reviewing ASO (App Store Optimization) reports and improvements
● Responsible for website (electripglobal.com and zes.net) design, infrastructure, content for better user experience and marketing dynamics
● Leading UX/UI mobile app redesign project and analyze with Adjust tool
● Conducting high-level research to enhance impression and conversion rates in social media advertising
● Enhanced conversion rates by 35% and reduced bounce rates by 20% by customizing website dynamics
● Planing, evaluating and enhancing digital campaigns to drive user acquisition and brand awareness
● Optimized performance marketing budget by analyzing benchmarks to reach right users, time and through the best channels
● Creating campaigns and automation flows for email, push notification and Whatsapp segmentation on Insider
● Managing influencer marketing projects
● Management of all agency, legal and purchasing process
● Built the corporate website, enhancing brand visibility through development strategies with Youtube, Instagram, LinkedIn, Google Ads
● Executing performance marketing strategies across multiple channels, social media, email campaigns and affiliate marketing
● Designing all creative assets (emailing templates, social media, etc.) weekly
● Identifying market opportunities, driving avg 30% lead growth through in-depth research Google and social media channels
● Generated leads by target audience through advertorial campaigns and performance analysis